Chances are if you’re reading this article you fall into one of two categories: you’re either looking for solutions to sell your dental practice or looking for tips to find professionals who may want to buy your dental practice.
In either scenario, you could be missing critical information that could really help push your practice forward in the search engine results pages.
So, how do you do a competitive analysis? With the help of search engine results or search engine optimization, otherwise known as SEO.
A Step-by-Step Analysis
Your first step is to determine your practice’s strengths and weaknesses through an evaluation process and examine the strategies the competition has used. This process will help you decide what actions would help you in your scenario.
Keywords are King
Next, research keywords that are relevant to your practice. In Google, simply enter your location and the keyword dentist.
This will give you a clear idea of who your main competitors are in your specific area. You may already think you know who your major competitors are, but you’ll be surprised by what you learn through this process.
After that, it’s time to research other areas of expertise such as dental implants and orthodontics. If there’s something that’s unique to your practice, go to Google and type in your location and the keyword you’re researching.
Take a Look at the Top Three
Look at the three top practices that came up in your search results. Take time to look through their websites to see what’s different from yours such as the use of professional photos or detailed descriptions of all of their services.
Next, make a list of items that you think they’re doing better. This will serve as a barometer of what you can do to improve your practice’s online presence for those who are searching for a dental practice for sale.
Let the Professionals Help
If you have additional questions about selling your dental practice, don’t hesitate to contact the experts at Elevate Dental Partners. We offer customized solutions to help you sell or transition your practice. Contact us at 614-427-0495